Electronic Arts

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Electronic Arts (EA) is a major video game publisher and the current owner of the Ultima trademark. Founded in 1982 by Trip Hawkins, EA grew into a multinational corporation and became a dominant force in the gaming industry. EA’s acquisition of Origin Systems in 1992 gave them control of the Ultima franchise, significantly impacting the series’ development, direction, and ultimately, its fate.

History with Origin[edit]

Early Partnership[edit]

In 1984, Origin was in need of a distributor for the upcoming Ultima IV, since it was beyond their abilities. So they signed a deal with EA, that they would handle distribution in the USA, and while Mindscape performed that role in Europe.

However, as early as 1988, the relationship between these companies was strained, as can been seen in Ultima V, where saying “Electronic Arts” to an NPC would be treated as a profanity. Richard Garriott felt that EA's policies were destructive, and the relationship worsened over time.

Growing Tensions[edit]

In 1990, Origin conspicuously based several bloodthirsty pirates in Ultima VI on senior EA employees Trip Hawkins (Captain Hawkins), Joe Ybarra (Old Ybarra), Bing Gordon (Alastor Gordon) and Steward Bonn (Bonn). Richard Garriott also named a morgue after Hawkins. The practice continued in Ultima VII wherein three generators formed the EA logo, the initials of two antagonists were "EA," and the Guardian was the "Destroyer of Worlds" (Origin's motto was "We Create Worlds").

Acquisition and Integration[edit]

The logo up to 1999

Origin’s situation became even more precarious in 1992. Between the manufacturing costs of disks and boxes, and the costly development of some of the company's latest project (notably Chris Roberts’ Strike Commander), Origin had come into financial troubles and had no other choice but to sell the company or close its doors.[1] Richard Garriott eventually settled upon Electronic Arts because he felt they were the ones with the best vision about the way video games were about to evolve.[1] The fact that Trip Hawkins also left EA one year prior to form The 3DO Company reportedly influenced this decision as well.[1]

For the first few years, Origin benefited from a fruitful relationship with Electronic Arts, resulting in the company expanding and being able to start development on many new games with a more comfortable budget.[1] However, inexperience on Origin's part led to mismanagement of many of these products, which in turn led Electronic Arts to take a firmer hand with Origin, gradually assuming more direct control over it.[1]

Ultima VIII was one of the first games to suffer from this new management, which enforced strict deadlines and schedules, and thus suffered from numerous plot elements getting axed. The Lost Vale expansion for Pagan, despite being finished, ended up being scrapped by EA as well.

In spite of this change in company culture, Origin still remained one of EA's main development studios, and the company continued to release successful games over the years, such as the blockbuster Wing Commander series and the Jane's Combat Simulations brand, which was developed at the newly formed Origin Skunkworks.

Shift to Online Gaming[edit]

But a new course was set with the release and unexpected success of Ultima Online in 1997. Originally seen as a pointless endeavour by EA – who wanted Origin to focus on Ultima IX – things took a different turn after UO’s beta test drew over 50,000 volunteers. This lead to EA insisting that Garriott cease development of Ultima IX for the time being to focus on finishing UO.[1]

The game became such a success that EA decided to shift Origin toward being a purely online-game company, and cancelled all of its ongoing single-player games in order to create online spinoffs of Origin's core licenses.[1] According to Andy Hollis, Ultima IX was ironically the only single-player game not cancelled, because EA felt that since it was tied to Ultima Online, it could help bring more people to UO.

As such, the development of Ultima IX suffered under very strict deadlines, with EA finally setting a "ship or kill" for Thanksgiving 1999. This led to the release of a game that was extremely buggy, after already having had its original design scaled back significantly.

Richard Garriott left shortly after when it became clear that EA had no interest in his other game ideas, and only wanted him to work on Ultima Online 2. Origin continued to work on multiple online games such as Privateer Online and Harry Potter Online, but they were all ultimately cancelled as EA finally turned Origin into a purely UO company.[1]

Ultima Online 2 was ultimately cancelled in 2001 when EA realized it might compete with its own Ultima Online.[1] This eventually lead to the development of Ultima X, a very different kind of online game that would cater to a different crowd than UO. Ultima X was meant to be released in March 2004, after roughly a year of active development. The reason for this quick release became apparent when it appeared that EA intended to close down Origin in April 2004 to relocate them to EA Redwood in California, as they had done with many other studios before, such as Westwood.

Closure[edit]

While EA was intent on complementing Ultima X, their inability to find a proper development team to take over the project after the closure of Origin lead to the ultimate cancellation of the project.[1] Ironically, Ultima Online remained the only online game release by Origin in spite of the company's later years fully online policy.

EA continues to hold the Ultima trademark to this day, having more recently used it with their browser-based strategy game Lord of Ultima.

References[edit]

See Also[edit]