Real-life equivalents of the characters

Many designers, developers and other personnel of Ultima series of computer role playing games made a cameo appearance in it or had a character in the game modeled after them.

Companions of the Avatar

 * Sir Dupre: Greg Dykes from Custom Creation and helped Richard with Britannia Manor.
 * Gwenno: Kathleen Jones, David R. Watson's late wife.
 * Iolo the Bard: David R. Watson, who wrote some music for the games. Like the Iolo character, he also makes crossbows.
 * Jaana the Druid: Jaana, last name unconfirmed. (details needed)
 * Shamino the Ranger: Richard Garriott. The character was modeled after Garriott's activities in Society for Creative Anachronism.
 * Tseramed the Ranger: Ken Demarest III, Ultima VII lead programmer.
 * Geoffrey the Fighter: Jeff Hillhouse, first person employed by Origin, served as the Head of Operations.
 * Mariah the Mage: Michelle Caddel, served as the personal secretary of Richard Garriott.

Other NPCs

 * Chuckles: Lord British's court jester is Chuck Beuche, co-founder of Origin Systems and one of the notable programmers of the series.
 * Lord Blackthorn: Starr Long, a long-time Origin employee and the co-creator of Ultima Online.
 * Lord British: Richard Garriott's most famous alter ego.
 * R. Allen G.: Author of books "The Day it Didn't Work", "No One Leaves", and "Ethical Hedonism" in Ultima VII is a rather direct reference to development leadership methodology and ethics of Richard Garriott.
 * Jely: Author of the "Cheesy Book" in Ultima VIII is Jason Ely, who programmed the book code among other things.
 * Hawkins: A pirate in Ultima VI is unflatteringly named after Trip Hawkins, Electronic Arts founder.
 * De Snel: A famous fencer in Ultima VII is named after Dallas Snell, executive producer of Ultima VI, Ultima VII and other games.
 * Dr. Johann Schliemann Spector: Scientist in Worlds of Ultima games is based on Warren Spector.
 * Spektor: The schemy financier in Ultima VII Part Two: Serpent Isle is also named after Warren Spector.
 * Warren: A seclusive and silent "specter" behind the magis' storeroom in Ultima Underworld: The Stygian Abyss earns Warren Spector's name
 * Dr. Cat: Bartender in Ultima V.