Fred

Fred is a merchant in Britain in Ultima VII.

Fred was a friendly merchant who was quite happy to sell the Avatar his wares. He told the Avatar that he got his produce from the local farmers and his meat from Morfin who runs the slaughterhouse in Paws. Fred thought that Morfin was a shady character who was involved in a number of unscrupulous activities. He told the Avatar how Morfin used to work in Buccaneer's Den, but relocated his activities when other businesses there began to injure his bottom line.