Pride

Pride, in the Ultima series, is the anti-virtue of Humility.

Pride often refers to a strong sense of self-respect, a refusal to be humiliated as well as joy in the accomplishments of oneself or a person, group, or object that one identifies with. However, in the Ultima series, it refers to excessive pride, and is an anti-virtue as described below.

As an anti-virtue
The New Magincian ghosts also have a few things to say about Humility and Pride, from which the following may be constructed:

The absence of Truth, Love, and Courage is Pride. Pride is the surest measure of goals never attained. Pride goes before, shame comes after. This shame leads to awareness of Humility, the root from which all Virtues grow. Humility is to strip oneself of all conceits.

Pride on Serpent Isle
Pride also was one of the main reasons - besides the fact that it in essence was not a virtue due to being a physical state - why the application of the inhabitants of Old Fawn to elevate beauty to a ninth virtue was outright rejected by the Britannian government, since the narcissism that comes with it is very closely related to Pride, just being another farcet of it. How closely related did show in the city of Fawn, created by the beauty-worshippers that did leave Britannia for the Serpent Isle. The city looked exactly like Magicia was described as during the hight of its Pride.