Electronic Arts

Electronic Arts (EA) is currently one of biggest game distributors in the world. Founded in 1982 by Trip Hawkins, it has by now grown into a multi-national company and is one of the big players at the game market. However, the company is also infamous for its business practices, as its history with Origin proved.

They are the current owners of the Ultima trademark.

History with Origin
In 1984, Origin was in need of a distributor for the upcoming Ultima IV, since it was beyond their abilities to do all the work themselves. So they signed a deal with EA, that they would do the distribution in the USA, while in Europe, Mindscape was the contractor.

However, as early as 1988, the relationship between these companies was strained, as proven in Ultima V, where one curse word was "Electronic Arts". Richard Garriott felt that EA's policies were destructive, and the relationship worsened over time.

1990, Origin openly based several bloothirsty pirates in Ultima VI on senior EA employees Trip Hawkins (Captain Hawkins), Joe Ybarra (Old Ybarra), Bing Gordon (Alastor Gordon) and Steward Bonn (Bonn). Richard Garriott also named a morgue after Hawkins. The practice continued in Ultima VII were the generators formed the EA logo, the initials of the "bad guys" Elizabeth and Abraham were "EA", and the Guardian were the "Destroyer of Worlds" (and Origin's motto was "We Create Worlds").

However the situation at Origin became desperate in 1992. Between the manufacturing costs of disks and boxes, and the costly development of some of the company's latest project (notably Chris Roberts' Strike Commander), Origin had come into financial troubles and had no other choices but to sell the company or close its doors. Richard Garriott eventually settled upon Electronic Arts because he felt they were the ones with the best vision about the way videogames were about to evolve. The fact that Trip Hawkins also left EA one year prior to form the 3DO Company reportedly influenced this decision as well.

For the first couple of years, Origin benifited from a fruitful relationship with Electronic Arts, resulting in the company expending and being able to start development on many new games with a more comfortable budget. However inexperience on Origin's part lead to mismanagement of many of theses products which in turn lead Electronic Arts to take a firmer hand with Origin and gradually assume a more direct control.

Ultima VIII was one of the first games to suffer from this new management, which enforced strict deadlines and schedules, and thus suffered from numerous plot elements axed, and the expansion the Lost Vale, despite being finished, was scrapped by EA.

In spite of this change in company culture, Origin still remained one of EA's main development studios and the company continued to release successful games over the years such as the blockbuster Wing Commander series or the Jane's Combat Simulations brand which was worked on at the newly formed Origin Skunkworks.

But the situation changed drastically with the release and unexpected success of Ultima Online in 1997. Originally seen as a pretty much pointless endeavour from EA which wanted Origin to focus on Ultima IX, things took a different turn after UO's beta test drew over 50 000 volunteers which made EA insist that Garriott stop the development of Ultima IX for the time being to focus on finishing UO.

The game became such a success, that EA decided to shift Origin toward a purely online-game companiy and cancelled all of its on-going single player games in order to create online spin-off of Origin's core licenses. According to Andy Hollis, Ultima IX was ironically the only single player game not cancelled because EA felt that since it was tied to Ultima Online, it could help bring more people to UO.

As such the development of Ultima IX suffered under very strict deadlines with EA finally setting a "ship or kill" for Thanksgiving 1999, leading to the release of a game that was extremly buggy after already having been cut back from its original design.

Richard Garriott left shortly after when it became clear that EA had no interest in his other games ideas and only wanted him to work on Ultima Online 2. Origin continued to work on multiple online games such as Privateer Online and Harry Potter Online but they ultimately all end up being cancelled as EA finally turned Origin into a purely UO company.

[Ultima Online 2]] was ultimately cancelled in 2001 when EA realised it might compete with its own Ultima Online, which eventually lead to the development of Ultima X, a very different kind of online game that would cater to a different crowd than UO and which was meant to be released in March 2004 after roughly a year of active development. The reason for this quick release became apparent when it appeared that EA intended to close down Origin in April 2004 to relocate them at EA Redwood in California like they had done with many other studios before such as Westwood.

While EA was intent on the time at complementing Ultima X, their inabilety to find a proper dev team to take over the project after the closur of Origin lead to the ultimate cancellation of the project. Ironically, Ultima Online remained the only online game release by Origin in spite of the company's later years fully online policy.

EA continue to hold the Ultima trademark to this day, having recently used it with their broswer-based strategy game Lord of Ultima.