Sam (disambiguation)

Sam may refer to one of the following:
 * Sam (U4): proprietor of Jolly Spirits in Britain during Ultima IV.
 * Samuel (U4): a guard at Serpent's Hold during Ultima IV.
 * Sam (U5): proprietor of the Honest Meal in Moonglow during Ultima V.
 * Sam: a florist in New Magincia during Ultima VII.